Flower Delivery Richmond Privacy Notice

Introduction

This privacy policy explains how Flower Delivery Richmond collects, uses, and safeguards your personal data in accordance with the UK General Data Protection Regulation (GDPR). This policy applies to all customers placing orders for Flower Delivery Richmond, whether located in Richmond or surrounding districts. We are committed to protecting your privacy and ensuring transparency about your rights and our obligations.

What Data We Collect

When you interact with Flower Delivery Richmond and place orders, we collect and process certain categories of personal data. Typically, we may collect:

• Identity Data: Your full name, recipient’s name (if different), and any gift card messages that may contain identifying details.
• Contact Data: Billing and delivery addresses, telephone numbers, and contact preferences.
• Order Details: Purchase history, bouquet selection, delivery instructions, and payment information (note: payment card data is processed by secure third-party payment processors and not stored by us).
• Technical Data: IP address, browser type and version, time zone setting, device information, and website usage data collected via cookies, only where required for the reliable operation of our service.
• Correspondence: Communications with customer service, queries, or feedback relating to your order.

Lawful Basis for Processing

Under GDPR, we must ensure all processing of personal data has a legal basis. Flower Delivery Richmond will process your data under the following legal grounds:

• Contractual Necessity: Our core activity is to fulfil and deliver your flower order. We process your identity, contact, and order details to perform the contract with you.
• Legal Obligation: We may process your data to comply with our legal duties, such as maintaining tax records or responding to law enforcement requests, should these arise.
• Legitimate Interests: We may process data for operational improvement, customer service (such as handling complaints or inquiries), or to prevent fraud, provided our interests are not overridden by your rights.
• Consent: Where you have specifically agreed, we may use your contact data to send promotional materials. You can withdraw consent at any time, and it does not affect any processing completed before withdrawal.

How We Use and Share Your Data

We use your data solely to process, deliver, and manage your orders and the services you request from Flower Delivery Richmond. This includes:

• Confirming and dispatching flower orders
• Contacting you about your delivery, for example, if clarification is needed
• Record keeping for accounting and business administrative purposes
• Responding to your inquiries and requests

Your data will only be shared where necessary, and we will never sell your information to third parties for marketing purposes.

Data Processors and Third Parties

In delivering our services, we may use certain external processors and service providers. These may include:

• Delivery Partners: Couriers and local florists who require your recipient’s name, address, and contact number to deliver your order.
• Payment Providers: Secure third-party payment processors to securely handle payment transactions. We do not retain or have access to your full payment card details.
• IT and Cloud Service Providers: Vendors that provide website, hosting, and IT infrastructure support, who may process your data strictly under our instructions.

We ensure all third-party processors we use operate under contracts that require them to protect your data according to the GDPR.

Data Retention Periods

Personal data is only retained as long as necessary for the purposes for which it was collected. Typically, we keep:

• Order and customer details: up to seven years to comply with tax and accounting regulations
• Marketing consent: until you withdraw your consent
• Technical data (logs and cookies): no longer than 26 months, unless required for legal reasons

After the relevant retention period, your data will be deleted or anonymized so it can no longer be associated with you.

Your Rights Under GDPR

As a customer of Flower Delivery Richmond, you have important rights concerning your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to Erasure: Also known as the "right to be forgotten", you can request deletion of your personal information where it is no longer necessary for the purposes collected, unless we are required by law to retain it.
• Right to Restrict Processing: You may ask us to suspend processing your data under certain circumstances.
• Right to Data Portability: You can request the transfer of your personal data to another provider in a structured format, where technically feasible.
• Right to Object: You can object to the processing of your data for direct marketing or where it is based on our legitimate interests.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the methods detailed on our website. We will respond to your requests promptly and always within the timeframes required by law.

Security Measures

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. For example, all access to sensitive information is restricted, all external processors are vetted, and staff receive regular training on data protection obligations.

Policy Updates

This privacy policy is reviewed regularly and updated as needed to reflect changes in law or our practices. Customers will be informed of any significant changes to how their personal data is handled.

Contact and Complaints

If you have any questions or concerns about your data or this privacy policy, please use the contact details provided on our website. If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Applicability

This policy applies to all customers placing orders for Flower Delivery Richmond within Richmond and surrounding districts, regardless of the method of order or delivery. By using our services, you accept the terms of this privacy policy.